This course is a deep dive into the dynamic world of Name, Image, and Likeness (NIL) in sports and entertainment. From understanding the legal intricacies and ethical considerations to mastering the art of personal branding, marketing, and financial management, students will gain valuable insights into how athletes and individuals can leverage their identities for financial gain and social impact. Through case studies, guest speakers, and real-world scenarios, students will emerge with a comprehensive understanding of NIL's role in the modern sports landscape and the tools to navigate it successfully.